Client Background
Record Storage Systems, based in Charlotte, N.C., is a leading document management provider serving professionals across North and South Carolina since 1984. Originating as a division of Distribution Technology, a logistics firm established in 1969, Record Storage Systems has evolved to offer comprehensive physical and digital document management solutions. Their service portfolio includes Document Storage, Document Scanning, Document Shredding, Electronic Document Management, Data Vaulting, and Risk Management Solutions.
Challenges
The client envisioned a website overhaul to not only modernize its look and feel but to also strategically enhance its online presence. The previous site had significant shortcomings:
• Outdated Design & SEO: The website's design was dated and failed to captivate users or rank effectively in search engines. The client sought a fresh, engaging design that could drive more traffic, improve search engine rankings, and ultimately boost conversions.
• User Experience: The client aimed for a user-friendly interface that would encourage visitors to stay longer and interact more deeply with the content. The goal was to create an intuitive navigation system that could enhance visitor engagement and reduce bounce rates.
• Credibility & Trust: Establishing credibility through a professional, modern design was critical. The website needed to reflect the trustworthiness of the client's services, instilling confidence in potential customers.
• Security Breach: A recent malware attack had compromised the previous site, raising serious concerns about data security. The client required a robust, secure, and scalable DNN portal that could withstand future threats and safeguard sensitive information.
Solutions
Our team approached this project with a commitment to delivering an exceptional solution that would transform the client’s operations and elevate their digital presence:
• Modern Website Design & SEO Enhancement: We meticulously crafted a contemporary website using DotNetNuke (DNN), ensuring it met the highest industry standards. By integrating SEO best practices into the new design, we significantly improved the site's visibility on search engines, driving more traffic and potential leads to the client.
• Interactive User Interface: To enhance user engagement, we introduced a dynamic, interactive feature using HTML animations. This allowed users to easily access detailed information by interacting with an animated chart, which was particularly effective in explaining the client's diverse service offerings. The website’s navigation was streamlined, making it easier for users to find what they needed, which resulted in longer visits and deeper interaction with the content.
• Custom DNN Extensions & Responsive Design: We developed several custom extensions tailored to the client’s unique needs. These extensions provided enhanced functionality, making the website more versatile and easier to manage. Our design team also transformed the client's PSD designs into a responsive HTML layout that adapted seamlessly across all devices, ensuring an optimal user experience on mobile, tablet, and desktop.
• Security & Maintenance: Security was a top priority. We implemented stringent security measures and conducted a comprehensive DNN security audit to safeguard the new website from potential threats. Additionally, we provided ongoing support to ensure the website remained secure and fully operational, allowing the client to focus on their core business.
• Flawless Handover: Once the development and initial maintenance were complete, we transitioned the website management to a specialized third-party agency. Our team ensured a smooth handover, meticulously preparing all necessary documentation and providing the agency with a stable and optimized platform to build upon.
Result
The client was delighted with the results. The new website not only featured a stunning, modern design that reflected their brand’s credibility but also included an intuitive content management system that allowed them to effortlessly update and manage the site. The custom extensions we developed played a crucial role in streamlining their operations, enabling the client to automate previously cumbersome tasks and interact more efficiently with their customers.
The combination of a visually appealing, user-friendly design with robust functionality and enhanced security resulted in increased customer trust and engagement. The website's improved SEO performance also led to a significant boost in traffic, translating into higher conversion rates and business growth. Overall, our efforts transformed the client’s digital presence, making their complex operations simpler and more effective, which left the client highly satisfied with the outcome.
Our solution went beyond just improving the user experience; it also strengthened the client's search engine visibility through a secure and well-structured web application built on the powerful DotNetNuke Framework. Our team of experts was committed to delivering a website that not only fulfilled but surpassed the client's expectations. We take great pride in our ability to offer tailored solutions that drive our clients toward achieving their business goals.
Feedback from the client: "Excellent work done!", "Jitendra has great follow up skills and has always done the job right",